Backing the founders of the player acquisition economy

PlayersBest backs players. FoundersBest backs the people building for them.

What we bring

Capital is the easy part. What actually moves a company in this industry is distribution, player data, the right playbook and operator relationships that usually take years to open. FoundersBest hands all four of them over on day one.

Organic search, paid media, and creator-led channels across 20+ languages. Portfolio companies plug into demand that already exists rather than building an audience from zero.

CRM, retention systems, and call-centre capability built for the player lifecycle. Not rebuilt from scratch for every company we back.

1,800+ commercial partnerships across the LeadGen industry. Deals that take a new company years to open, available from the first month.

Finance, legal, compliance, and tech support run centrally, so founders spend their time on product and growth instead of back office.

We invest in founders and companies across the ecosystem PlayersBest already operates in: Acquisition, media, data, product, and the platforms that connect them. Where the synergy is real, we stay flexible on sector.

10+ Portfolio companies
3 Regions
1800+ Operator partnerships
20+ Languages

 

The name is the thesis

PlayersBest spent six years learning how players are found, activated, and kept. FoundersBest puts all of that behind the people building the next companies in the same ecosystem.

We take majority positions and we work inside the business. That is not for every founder, and it is not meant to be. But where it fits, the first year moves at a pace outside capital cannot buy.

Where
Europe, North America & LATAM
Stage
Pre-seed to growth
Position
Majority stakes, operationally involved

What we look for

There are two halves to the name. Here is what each one has to be true of.

  • Founders who have already built something, and share the passion to go above and beyond
  • A business where our traffic, data, or operator relationships change the trajectory
  • Revenue, or a credible line to it, though we will go earlier where the founder and the fit are right
  • A market in Europe, North America, or LATAM we understand, or can learn quickly
  • Willingness to work closely. We take majority stakes and we are in the business with you

Check out some of our portfolio

Our portfolio of companies reaches across data, media, acquisition, and product. Each one connected to how players are found, activated, and retained.

Don't just take our word for it

Here's what some of our valued partners have to say about us.

"Their support extended far beyond the initial investment. They helped us to get live on key traffic sources within a few weeks that we wouldn't have managed without them"
"The hands-on mentality of the team stands out, and they're actually people who have run this playbook before. This is way more valuable than just capital."
"What we didn't have was distribution, and that is what the Foundersbest guys brought on board. They helped us to moved forward faster than ever before."

 

What are you building?

We're working with founders who want to redefine what customer acquisition means, not just improve things a little. Are you ready to get started?

If you are building the future, we'd love to help